Brands



WE CREATE BRANDS THAT MATTER

CEI HK’s more than 20 years of experience in managing hundreds of OEM projects is our testimonial of the in-depth understanding of your branding needs.  Whether it be a new creation, a repositioning of an existing one, innovation as a disruptive strategy, or just an alternative approach to drive your message across, we can take you there in building-up a unique and effective image that will set you apart, and distinctively present your products according to your target customers’ demand.

Worth mentioning as examples are successful brands developed with clear vision and mission like RC Logger and Polarlite. These brands become remarkable in their own fields in hobby electronics and lighting respectively, thus receiving positive impression from customers.

Ours is a composition of professional engineers and brand specialists who can work with you every step of the way from brand conceptualization and development, packaging designs, and even preparation of manuals and instructional brochures in different languages. The innovation services that we can offer you can cover one or all of the following:

  • Brand Creation and Registration
  • Brand Development & Identity
  • Brand Positioning & Strategy
  • Brand Story Creation
  • Packaging & Product Design
  • Manual Writing & Translation

RC Logger, a brand managed by CEI HK since 2010, aims to develop the “innovative difference” by providing a unique product experience for our customers whose demand and vision lead our way. It is not just science and engineering but rather the “Art of Building Drones” that drives and centers our effort.

Our aim is to promote an ambiance conducive to safety, comfort and beauty in a stylish, user-friendly and reliable way. We don’t just illuminate your space inside and out, but also nurture togetherness of love ones and friends in any occasion or festivity.  Let Polarlite create you memories that last.

We strive to deliver a service beyond compare from understanding your concept to create the right products that will suit your needs.  Backed-up by years of time-tested experience and a pool of experts, be assured that just like our existing customer brands, yours will excel in the market as a product of quality and reliability.